Simmons Southeast

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Serving North Carolina, South Carolina, Georgia, and Florida

Simmons Southeast

1610-A Frederica Road
St. Simons Island, GA 31522
P (800) 333-1984 or (912) 638-6578
F (912) 634-0768
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Doyle Watson, DVM President and CEO

Dr. Doyle Watson provides the vision and leadership for Simmons & Associates’ corporate office and operates our Southeast regional office. He is well respected among veterinary colleagues as an expert in appraisal and brokerage. Dr. Watson earned his doctorate in veterinary medicine from the University of Georgia and established two small animal practices in Georgia.

In 1985, he purchased half interest in Simmons & Associates and established and managed our East Coast office. Dr. Watson later fully acquired Simmons & Associates nationwide in 1990 and set up our regional network of 10 offices to serve veterinarians coast to coast.

To share the latest clinical and management information with our profession, Dr. Watson founded Veterinary Forum, a national veterinary journal. After leading the publication as its president and CEO, he sold the journal in 1996. Dr. Watson is a licensed real-estate broker in seven Southeastern states and a licensed veterinarian in Georgia and Florida. In addition to veterinary association memberships, Dr. Watson belongs to the American Society of Appraisers and Institute of Business Appraisers. He lectures on veterinary practice sales and valuations nationwide.

Dr. Watson prides himself in the assemblage of a professional, talented, multi-functional staff and is confident in their ability to perform every function and service we provide. His primary job is initial contact with prospective sellers and personally performing each practice appraisal to ensure an accurate value, price (which may often be different figures), and terms of financing. Additionally he is in direct contact with every buyer who has visited a practice and expresses an interest in pursuit of ownership. He spends hours over the telephone, detailing the precise methodology on his appraisal process and how he arrived at the value or price. In that discussion he also details the various terms available and what the buyer can expect as personal income after all expenses have been made.

Although you will find him often with a sense of humor, most often you will appreciate the sound business advice and unofficial tax and legal advice he offers in all aspects of the business of contract creation, practice sale, purchase, ownership, and management.


Sheila Collins-Office Manager

Having worked with Simmons Southeast for 12+ years, Sheila prides herself in multi-tasking in all facets of our services. She is very knowledgeable and experienced in the industry. One very important function is to dovetail with Dr. Watson in contract negotiations. However, her most challenging function comes into play at the point of contract, getting financing together and orchestrating all closing details amongst both parties, their professional advisers and the lender all the way to the closing table. Unpredictable, unique and apparently insurmountable challenges surface with almost every transaction. She is the ramrod, foreman and problem solver and is great at it. For this reason, we just do not lose our contracts once made. Sheila also manages the day-to-day structure and operations of the Southeast office. If anyone needs assistance, Sheila is the helper.

Sheila is very business oriented and knowledgeable yet buoyant, personable and approachable. Married with two sons and a daughter-in-law, she enjoys family time. She spends her free time in her church, entertaining family and friends, and traveling in the family’s motorhome (especially to Athens for football games and to their 2nd home in the Blue Ridge Mountains). Regardless of which service we are providing you, Sheila is in the mix; you will get to know her very well.


Carly Watson-Marketing Director

With a Bachelor of Business Administration in Marketing from Stetson University, Carly prides herself in quality and professionalism of the presentation of our image to you. This includes all our marketing programs, goodwill projects, speaking events and advertising. No matter what service you are looking for, the advertisements or promotions you see originate with her. Although you may not be in contact with Carly often, she is busy in the background ensuring that you notice our company and its value to your goals.

Carly was born and raised on St. Simons Island. After college, she lived in Breckenridge, CO and worked in vacation rentals and property management. She quickly discovered that she has to have the beach in her life, so moved home in 2010. Her time out of the office is spent traveling, riding her bike or running, cooking, and with her family and friends. She also enjoys entertaining guests and of course, frequenting the beach. Carly considers herself very business oriented, understanding of others’ issues and needs, and attentive to detail thus ensures that the Simmons image is perfection.