Simmons – Marketing Your Veterinary Practice

How will you market my veterinary practice?

Ready to sell your veterinary practice?  When you list your practice with Simmons, you get not only your local marketing leverage, but also the benefit of a national marketing presence.  Once a professional valuator establishes your practice’s fair market value, your practice is ready to sell. Simmons will prepare a detailed profile of your practice to share with qualified buyers who have signed a confidentiality agreement. The practice profile summaries key business areas such as:

•    Practice history
•    Reasons for selling
•    Facility and real estate description
•    Summary of medical services
•    Competitive overview
•    Staff summary by position, length of service, and salary
•    Productivity indicators such as average charge per transaction, average number of transactions per day, and gross daily income
•    Equipment list
•    Financial snapshot, including recent gross income, cash flow analysis, and earnings analysis
•    Practice and real estate price
•    Potential buyer’s after-debt scenarios
•    Snapshot of practice opportunities and potential growth areas for the new owner
•    Pictures of the exterior and interior of the practice
•    Maps to show practice location
•    Demographics on population and economic growth, business climate, and area attractions

Our national marketing efforts

JAVMA imageOur services include developing a tailored marketing plan to sell your practice. Once we list your practice, we will notify our national database of buyers. A sale could be made from this source even before your practice appears on the open market. Simmons also advertises in national journals and state association newsletters. Your practice listing will appear on www.simmonsinc.com, where buyers also can find helpful articles on the buying process and complete a confidentiality agreement and application to receive more information. Simmons can send regional mailings to veterinarians who may be interested in buying your practice. During all marketing, your practice name and location is not released until the buyer signs a confidentiality/non-disclosure statement, protecting you from “window shoppers.”

As part of the selling process, Simmons can work with our preferred network of lenders to get your practice pre-approved for financing. This speeds the closing process and reassures qualified buyers who are ready to make a decision. When a serious buyer is ready to begin negotiations or involve his or her accountant or attorney, Simmons can provide tax returns, cash flow and earnings’ analysis, and additional information that may be requested.

Simmons addressed our concerns and made us feel very comfortable during the entire process. You never failed to answer any question—no matter how small—and always responded to our many calls promptly. We feel fortunate with the outcome of the sale and owe a lot to you,” John Fawcett, DVM