St. Simons Island, Georgia – February 1, 2013 –  Brandon Prince has become the second Ross University School of Veterinary Medicine student to receive the Simmons Educational Fund (SEF) Business Aptitude Award. The award is given to senior students to bring attention to the importance of business education in veterinary practice.  This year’s case study was to present a new, modern marketing plan for a practice.  Prince was selected from among 23 national candidates based upon his outstanding response.

The SEF awarded Prince with $15,000 and an all-expense paid trip to the North American Veterinary Conference in Orlando.  The award was presented at the National VBMA meeting.

“The exploration of marketing within the veterinary profession has given me a clear picture of the dynamic business environment I will face after graduation. Rather than focusing on a single strategy or system, this process has helped me to understand the broader marketing principles and adaptability I need to be successful as a business owner,” said Prince.  Prince says he is looking forward to entering mixed or small animal private practice upon graduation and hopes to be a practice owner in the near future. Brandon’s father and grandfather are also veterinarians!

About the SEF Business Aptitude Award:
• Each year, third-year veterinary students are eligible to participate for the regional award
• Regional winners are chosen for the $3,000 award
• The SEF regional winners then go on to the SEF national competition for a chance to win $15,000
• The award program is promoted by each Simmons & Associates’ region
• Since its inception 11 years ago, the SEF has donated over $1 million to the veterinary profession

“We were delighted with the responses to this year’s case study.  A lot of hard work and thoughtfulness went into each one,” said David King, DVM, AVA, a Simmons professional and SEF trustee.  “Deciding on one winner proved difficult.  This year we received 23 excellent responses to the Business Aptitude Award.”

About SEF
The SEF is a non-profit corporation founded in 2002 by Simmons & Associates. It was created to educate practitioners and students about the business of veterinary medicine. Since its founding, the SEF has reached thousands of veterinarians through its newsletters and sponsorship of speaking engagements, CE meetings, and veterinary organizations such as NCVEI, VBMA, VLE, and others with similar goals.  Additional information about the SEF can be found at or by calling 208-664-5548.

About Simmons & Associates
Simmons specializes exclusively in veterinary practice sales, valuations, and negotiations.  For over 36 years, Simmons has been a trusted business advisor and broker to thousands of veterinarians buying and selling practices.  Veterinarians can learn more about buying or selling a practice at or by calling 800.333.1984.

Stacy Cadieux
Executive Director